Marketing: What Works Best?

The 2 primary factors that determine if and when your home will sell are Exposure and Price. Exposure that counts is exposure that reaches buyers who are the most willing, ready, and able to buy. Setting the right price is crucial because under-pricing is like giving money away, and over-pricing is just a waste of time because nobody buys over-priced homes.

The best possible exposure is MLS and websites that display MLS listings. This is where the vast majority of buyers are looking for homes, and where the buyers are the most ready, willing, and able to buy. MLS and public MLS websites ARE the real estate market. FSBO websites tend to attract investors looking for a steal and buyers looking for owner financing.

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